“It’s no secret we’re going to drop the ISAF name pretty soon, and reposition as World Sailing. And I think that it suits very much a modern governing body for the sport of sailing. In the same way that World Rugby’s done for rugby and World Archery for archery.”
Who’s saying this? This is Peter Sowrey, new ISAF (World Sailing soon) CEO.
World Sailing discarding ISAF
“Thinking ahead – on launching the brand, enhancing the brand – and improving the brand, my emphasis will be largely on participation. I’m very interested in the whole journey from youth sailing and emerging nations to guys racing in the Vendée Globe, in the America’s Cups.”
Want to hear more about new ISAF CEO’s strategy? Read Sail-World interview in full here.